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How to Customize the App Store in Microsoft Teams

 Learn how you can customize your organization's app store in Microsoft Teams. Customize the Teams app store with your organization's logo, logomark, and custom background or color.


In this tutorial, I will show you how to customize the App Store in Microsoft Teams in your organization. You can make the Teams app store more user-friendly by adding your organization’s logo, a custom background, and custom text colors.


The Teams Store provides many useful apps created by third-party software developers, in addition to apps provided by Microsoft. You’ll also see a collection of top apps that all users across Teams love and use, so you’ll always know about the most popularly used apps on Teams.


You can personalize the app store in Teams for your organization so that it reflects your company’s branding. If you want to make it more welcoming for users, you may include your company’s logo, a corporate background picture, and font colors that you choose.


3 Reasons to Customize your Teams App Store


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Listed below are some important reasons why customizing your organization’s app store in Microsoft Teams is beneficial for your organization.


  • Company branding: Microsoft provides customization options for most of its products and dashboards. Company branding builds trust, and when you believe in your business and communicate that through your branding, people will jump on board. If I have to cite some examples of corporate branding, that would be configuring branding for Software Center and Company Portal branding in Intune.
  • Build User’s Trust: A user’s trust in an app store and their level of happiness with the app store are both improved when they see a trustworthy logo and color scheme.
  • Encouraging users to use the Teams app store: If you are an organization that builds custom apps for your users, more users prefer to use the Teams app store to install them. By customizing the app store with your organization’s branding, it increases collaboration between people in your organization.


Customize the App Store in Microsoft Teams


You can customize the store in the MS Teams admin center by accessing Teams apps > Customize store. Let’s discuss the options that can be customized for your organization’s app store in Microsoft Teams.


Customize your Organization logo


When users visit the Teams app store, you can display your organization’s logo. To accomplish that, visit the Customize App Store in the Teams admin center.


Under the section Organization logo, select Choose an image and upload the file of your choice. The logo must be 240 x 60 pixels in dimension or scaled to that size. The file size limit for the logo is 5 MB. The supported logo formats are .svg, .png, and .jpg.


Once you upload the logo, there is a preview option that shows how the organization logo appears in the Teams app store. Based on the preview, you can either select another logo with an appropriate color and size or finalize the logo by clicking Save.


Finally, the logo displays in the top-right corner of the app catalog in the Teams store. The logo you select appears in the Teams client in Apps > Built for your org page.


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Configure the Organization logomark


The next option that you can customize is the logomark for your organization. A logomark is an image or symbol that represents your organization’s brand and doesn’t include the name of your organization. The logomark that you specify will appear on the Teams app store page.

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